It amazes me how many web designers that I talk with create websites for clients who have no content.  So, you realize your company needs a website or an updated one but you have only thought out the design and not the messages.  As content creators, we focus on all platforms, including websites, and are […]

I get it. It’s your story and perhaps you even pitched it but don’t try to take over what the reporter is writing. I realize the importance of controlling your message. I consult clients on this all the time.  It can be done without irritating the reporter doing the story. This is most important when

It often amazes me when I start talking to people and potential clients and I hear these impactful stories that they don’t realize are stories.  I start to ask a series of questions as I would as a reporter and often what surfaces are stories that have not been told. The reason so many people

The Mackinac Policy Conference creates the environment to Naturally Network By the mere nature of my career, I have had to learn an important skill – how to network. Over the years, I created a workshop on the very subject called Naturally Networking.  It is now part of my consulting practice. The best place to test

Your advertisements should tell your story. Ads can be created for traditional platforms such as radio, TV, print publications, billboards and they can also be created for social media and other internet marketing platforms. You can also create marketing materials that tell your story or at least tease it. The success of those ads will

We told a lot of stories this past month but unlike something children would say, they were all true. There are many ways to tell a story and various platforms to deliver that story. One of the first things we do in strategy is to identify the story. What makes a story? An Event Is

Strategically Speaking: A Blog by Denha Media Group It’s a blow to conservative media and of course a communication crisis for both Fox News and the talk show host himself. Can you come back from this crisis? At the very least, Bill O’Reilly owes his long-time loyal followers his side of the story.  Knowing all

Strategically Speaking: A Blog by Denha Media Group Although the timing couldn’t have been worse for Warren Mayor James (Jim) Fouts, the issues themselves are reason to resign. His derogatory comments about African Americans highlighted on a day we honored a man who lead the Civil Rights Movement is a crisis itself. But, with a former

Strategically Speaking: A Blog by Denha Media Group Are you setting new heights as you communicate, collaborate and connect in 2017? As you set out to communicate your messages, connect with clients or customers and collaborate on projects in 2017, you need to first evaluate what you did in 2016 and check off what worked