I have no idea what is going on in those board rooms at Michigan State University but spending 10 minutes talking about the president of the university during a five-hour meeting is no way to handle the “thing” that needs to be addressed. The sexual abuse of more than 140 women over a 20-year period

I actually have a love/hate relationship with hashtags. I have found them distracting at times or as words that dilute the actual message, especially on Twitter.  People can actually “spam” you by using hashtags that may be popular, but not relevant to their message. Being relevant is key when using hashtags. Research shows that hashtags

“No one cares what you have to say, if you don’t know how to say it.” I must have heard that phrase a dozen times a month growing up. My father often defended the content of my argument and at the same time criticized my delivery. President Trump and others need to pay attention. I

So, it’s not often or ever, for me at least, to see a political candidate rhyme a speech and throw out F-bombs. Yet, it doesn’t really matter if it has not been the norm, it’s what people are talking about today. It’s what Kid Rock has done and it’s not anything we should dismiss.  

It amazes me how many web designers that I talk with create websites for clients who have no content.  So, you realize your company needs a website or an updated one but you have only thought out the design and not the messages.  As content creators, we focus on all platforms, including websites, and are

I get it. It’s your story and perhaps you even pitched it but don’t try to take over what the reporter is writing. I realize the importance of controlling your message. I consult clients on this all the time.  It can be done without irritating the reporter doing the story. This is most important when

It often amazes me when I start talking to people and potential clients and I hear these impactful stories that they don’t realize are stories.  I start to ask a series of questions as I would as a reporter and often what surfaces are stories that have not been told. The reason so many people

The Mackinac Policy Conference creates the environment to Naturally Network By the mere nature of my career, I have had to learn an important skill – how to network. Over the years, I created a workshop on the very subject called Naturally Networking.  It is now part of my consulting practice. The best place to test

Your advertisements should tell your story. Ads can be created for traditional platforms such as radio, TV, print publications, billboards and they can also be created for social media and other internet marketing platforms. You can also create marketing materials that tell your story or at least tease it. The success of those ads will

We told a lot of stories this past month but unlike something children would say, they were all true. There are many ways to tell a story and various platforms to deliver that story. One of the first things we do in strategy is to identify the story. What makes a story? An Event Is