Strategically Speaking: A Blog by Denha Media Group When it comes to messaging and marketing, it’s all about the content. You have to know your story but sometimes that valuable information is hidden. So start looking in all your files for that data. Here are some strategies for creating and reusing that content. Repurpose it! […]

Strategically Speaking: A Blog by Denha Media Group That’s all it really takes to get involved in social media — just a few minutes to participate on social media sites. You do not have to be on Facebook for hours at a time for your messaging to be effective. Engaging on social media not only

Strategically Speaking: A Blog by Denha Media Group When I worked in radio, I spent a significant amount of time sifting through interviews searching for the sound bite. In print journalism, it’s the quote. When you are being interviewed, it is important to stay on message. Don’t let the reporter get you off track or

Strategically Speaking: A Blog by Denha Media Group A chaotic evacuation, a traumatic rescue mission and now a serious crisis communication problem for Carnival Corp.’s Italian unit. It was reported that they cruised off course so someone could wave to a family member and the captain jumped ship before ensuring passengers were safe. One would

Strategically Speaking: A Blog by Denha Media Group When facing a crisis, the first thing you need to remember is that the cover up is always worse than the crime. We all remember the line, “I did not have sexual relations with that woman — Monica Lewinsky.” Only to find out later that President Clinton

Strategically Speaking: A Blog by Denha Media Group Many celebrities have bounced back from tarnished images and Mel Gibson, I would guess, hopes to be one of them — if he can just manage to get his communication under control. Many actors have been linked to audio or video scandals, but Gibson seems to have